MASCARA: OUR NEW ADDITIONS TO THE MASQUARA COLLECTION

 WATERPROOF MASCARA  

The newest mascara in the Illamasqua mascara collection. Waterproof Masquara promises the same volume and curl as the original but with added staying power. Waterproof Masquara withstands moisture, sweat and humidity but still magnifies and amplifies your lashes to create a full-feathered, intense black finish that stays put for up to 12 hours.  

Pro Tip From Illamasqua Head Makeup Artist Mel Barrese:  

“Masquara Raven gives the most incredible, voluminous lashes instantly, and now we have it in an extra long-wearing, waterproof formula. When creating a full lash look, especially when teaming it with a smokey eye, you need to build up the waterproof mascara in layers. I like to curl lashes beforehand and then apply mascara. Take off any excess product from the brush, then apply two or three coats. This technique allows you to build up your lash look with thinner coats of product, so you get the appearance of natural lashes without looking clumpy.” 

INFINITE MASQUARA 

Infinite Masquara is one of our newest mascaras. This creamy, lash-boosting formula coats lashes from root to tip with its progressive bristle brush. Infinite Masquara defines and lengthens your lashes with extreme precision, combing them through for a fan effect and infinite intensity. Vegan-friendly, containing castor seed oil and vitamin E, this lengthening mascara will condition your lashes and leave them looking lifted, longer and volumized.  

Pro Tip from Illamasqua Head of Education – Mel Barrese: 

“For a wide-eyed lash look, use a lash curler and ensure you curl multiple times, starting close to the root and then moving upwards towards the end of the lash. Next, apply Infinite Masquara, starting by rubbing the brush horizontally at the root of the lash, as this will ensure you have product applied at the base of the lash, which in turn will give you more voluminous, full eye look.” 

WHY NOT PAIR OUR MASQUARA RANGE WITH: 

MASQUARA X PRECISION GEL LINER: 

Pair intense lashes with a dramatic winged liner. Our mascara range and Precision Gel Liner will create hypnotizing eyes and a level of drama. Our Gel Liner formula is water-resistant with effortless application. Coat your lashes to complete the overall look and a guaranteed level of drama. 

MASQUARA X POWDER EYESHADOW 

Be creative and bold by pairing our mascara collection with our Powder Eyeshadows. Each shade makes a statement with pure pigment that is long-wearing and has a color intensity like no other. Create a high-impact, statement-making look and add a jet-black mascara to complete your look.

MASQUARA X MOVEMENT ARTISTRY PALETTE  

Mix cool and warm tones to create an eyeshadow look like no other by combining our mascara range with our Movement Artistry Palette. Experiment with 12 color-intense shades of matte and shimmer eyeshadows, then complete the look with a jet-black, lash-boosting Masquara formula.

MASQUARA X ICONIC CHROME 

Create a metallic and multidimensional eye look with our Iconic Chrome and our newest mascara. Iconic Chrome can be applied directly with your fingers or a brush to create any eyeshadow look or a chromatic winged eyeliner. For a high-impact finish, add multiple layers of our Masquara to complete. 

MASQUARA X ILLUSTRATOR PEN 

The perfect match for an intense black look. Create a sharp eyeliner look with ease with a precision point, water-resistant Illustrator Pen that matches our raven-black mascara effortlessly.