The Edit


Set in our British roots and self-expression, the Illamasqua X Amy collection combines Amy Winehouse’s favourite Illamasqua products with our bestsellers in limited-edition shades to recreate her iconic look. Working closely with Amy’s family and stylist, Illamasqua’s brand values are matched with her legacy to redefine beauty and step outside the mould of the modern beauty industry.  

Join us as we look closer, adjusting the spotlight to focus on the Amy Winehouse behind the winged eyeliner and beehive hair. 

Amy Winehouse

Amy was the multi-platinum musician who made imperfection a statement, and this partnership explores her creativity and charm. It was Amy’s carefree personality, soulful music and upfront attitude that captured the hearts of music lovers around the world. Behind the blues-drenched lyrics and her statement look was a woman navigating the world of fame. 

Renowned for her beehive hair, dramatic winged eyeliner and pink pout, some of Illamasqua’s cult-favourite products were found in Amy’s makeup bag, contributing to the icon’s bold look. A fashion enthusiast who dabbled in at-home beauty, Amy’s makeup was a combination of professional makeup artists and her own creativity. The artist’s signature – and exaggerated – makeup style was very much a result of trial and error over the years, eventually earning her beauty symbol status. 


Our limited-edition box features the two Illamasqua products loved by Amy herself: Cream Blusher in Pixie and Lipstick in Over, as well as a collection of Illamasqua products in exclusive shades inspired by her iconic makeup look. This beauty capsule would not have been created if it wasn’t for Amy’s fans. Thanks to multiple requests, this box was curated for Amy’s greatest supporters to recreate her look in an authentic way.  

The Illamasqua X Amy beauty box recreates Amy Winehouse’s renowned look in Illamasqua products and is brimming with doodles found in her journals, and notes outlining her beauty and fashion aspirations. The block text and design of this beauty box is a nod to Amy’s London neighbourhood with the bright colours and eclectic murals of Camden Town. 

Illamasqua x Amy beauty box


Cream Blusher

Pixie – One of Amy’s ultimate go-to makeup products, our Cream Blusher is the perfect product to highlight your cheekbones, shape your face and add a flush of colour. 

Sheer Veil Lipstick

Over - A retro Illamasqua lipstick found in Amy’s makeup kit, we’ve reimagined her signature coral pink shade in our newest lipstick formulation, Sheer Veil.  


Raven – Define and volumise for rock star-inspired lashes with our best-selling Masquara. The thick-bristle brush defines lashes from root to tip with an intense jet-black finish. 

Eye Brow Cake

Camden – Give your eyebrows the edge with Eye Brow Cake in this limited-edition shade named after Amy’s London neighbourhood.  

Corner False Lashes

Just Friends – Match Amy’s famous eye look with a striking lash line thanks to these handmade false lashes designed for the outer corner of the eyes.  

Liquid Eyeliner

Back To Black – Our Liquid Eyeliner takes you Back to Black with pinpoint precision and single-swipe colour in a completely matte finish.


4.6% of the sale price of this product goes to the Amy Winehouse Foundation, Registered charity no: 1143740 (England and Wales). This represents the amount which would have been due to the Estate of Amy Winehouse, which has waived its entitlement to its share of the profits in favour of the charity. 

The Amy Winehouse Foundation is inspired by Amy’s spirit, her love of children and the challenges that she faced in her own life. Today, the charity helps thousands of young people to feel supported and informed so that they are better able to manage their emotional wellbeing and make informed choices around things that can affect their lives. 

A collaboration inspired by Amy, her fans and an iconic makeup look to outlast the decades, this partnership allowed the Amy Winehouse Foundation to work with a brand Amy not only used but loved: Illamasqua. 

Krista Thurrott

Krista Thurrott

Writer and expert

When I’m not writing or perusing the beauty section, I'm usually applying skincare or trying a new eyeliner. Most confident in minimal makeup with a bold lip, I invite you to join me on my journey to find the perfect mascara and red lipstick!