‘How to pronounce Illamasqua’
It’s one of our most-searched questions and we’re flattered our Illamafia wants to know more about us. If you’ve always wondered how to pronounce Illamasqua, look no further, we’re sharing the official pronunciation and what Illamasqua means straight from the source.
HOW TO PRONOUNCE ILLAMASQUA
ILLA-MASS-KA
- A combination of the words: illusion and masquerade.
- A brand with a mission to empower all with the confidence to express their true self through industry-defying makeup products. With a passion for artistry and inclusivity, Illamasqua has an anti-conformist attitude, rejecting the conventions of the beauty industry and emboldening the brave to proudly be themselves.
To remove the masquerade around our brand values and pillars, we wanted to share the official pronunciation and remind you of the four pillars that matter the most to us.
OUR BRAND COMMANDMENTS
BEAUTY NOT BRUTALITY
Illamasqua has never, and will never, test on animals. Our products are cruelty free with a commitment to keeping all new product launches 100% vegan-friendly, certified by PETA and registered with the Vegan Society. We take this pledge seriously and will continue to release vegan makeup that inspires while exploring ways to make our original products and formulas plant based.
REVOLUTIONARY ARTISTRY
Led by our Director of Artistry Pablo Rodriguez, all our products have been crafted using the highest professional standards within the industry to inspire makeup artists and enthusiasts at every level. We want to give you the tools to embrace your creativity and express yourself through artistry no matter what your background is.
PIONEERING ATTITUDE
We are inspired by all things subcultural and uphold our heritage of pushing boundaries to redefine beauty conventions. We believe beauty looks different than the industry’s standards and we encourage our audience to use our highly-pigmented shades and professional-grade products to express themselves and their attitude to their fullest potential.
UNRIVALLED COLOUR
We believe beauty lies in colour - that’s why we offer unrivalled pigments with incomparable colour payoff. Our products deliver what they promise so you have the freedom to unleash your own unique creativity through experimentation and self-expression.
